JENNIFER VINALON
EXPERIENCE
SUMMARY
Experienced Marketing and Development professional. Plan and manage the design, content, and production of marketing materials. Self-directed, creative thinker with cross-functional expertise in content development, creative writing, and team leadership. Involvement with advertising and television promotional campaigns, pre/postproduction, and on-air talent.
WORK EXPERIENCE
August 2022-Current
Digital Marketing
Justice Resource Institute
Needham, Massachusetts, United States
•Produce message and digital marketing materials that follow JRI’s branding guidelines
•Creation of engaging online content to drive brand awareness, share expertise in trauma-informed care, and promote social justice
•Strategize and monitor digital marketing campaigns across multiple channels
Jennifer Vinalon
Marketing & Development
Warwick, Rhode Island, United States
+14016547118
www.linkedin.com/in/jennifer-vinalon-7774a177
jvinalon.wixsite.com/website
•Review, monitor and enhance JRI’s online presence
Jennifer Vinalon
Marketing & Development
Warwick, Rhode Island, United States
+14016547118
jvinalon@uri.edu
www.linkedin.com/in/jennifer-vinalon-7774a177
jvinalon.wixsite.com/website
•Collaborate with programs and divisions throughout the agency to promote brand awareness and mission
Jennifer Vinalon
Marketing & Development
Warwick, Rhode Island, United States
+14016547118
jvinalon@uri.edu
www.linkedin.com/in/jennifer-vinalon-7774a177
jvinalon.wixsite.com/website
•Supported marketing team by writing and editing 100+ social media and email campaigns.
Jennifer Vinalon
Marketing & Development
Warwick, Rhode Island, United States
+14016547118
jvinalon@uri.edu
www.linkedin.com/in/jennifer-vinalon-7774a17
jvinalon.wixsite.com/websit
•Bolstered social media content with attention to SEO, helping drive site engagement: accounts reached improved by 56.1%, accounts engaged by 110% and followers increased by 0.3%
Jennifer Vinalon
Marketing & Development
Warwick, Rhode Island, United States
+14016547118
jvinalon@uri.edu
www.linkedin.com/in/jennifer-vinalon-7774a17
jvinalon.wixsite.com/websit
•Studied analytics in Google Search Console, identified low-performing content, and recommended solutions that improved content performance by an average of 26%
Jennifer Vinalon
Marketing & Development
Warwick, Rhode Island, United States
+14016547118
jvinalon@uri.edu
www.linkedin.com/in/jennifer-vinalon-7774a17
jvinalon.wixsite.com/websit
•Review, monitor and enhance JRI’s online presence
Jennifer Vinalon
Marketing & Development
Warwick, Rhode Island, United States
+14016547118
jvinalon@uri.edu
www.linkedin.com/in/jennifer-vinalon-7774a17
jvinalon.wixsite.com/websit
•Collaborate with programs and divisions throughout the agency to promote brand awareness and mission
Jennifer Vinalon
Marketing & Development
Warwick, Rhode Island, United States
+14016547118
jvinalon@uri.edu
www.linkedin.com/in/jennifer-vinalon-7774a17
jvinalon.wixsite.com/websit
•Supported marketing team by writing and editing 100+ social media and email campaigns.
Jennifer Vinalon
Marketing & Development
Warwick, Rhode Island, United States
+14016547118
jvinalon@uri.edu
www.linkedin.com/in/jennifer-vinalon-7774a17
jvinalon.wixsite.com/websit
•Bolstered social media content with attention to SEO, helping drive site engagement: accounts reached improved by 56.1%, accounts engaged by 110% and followers increased by 0.3%
Jennifer Vinalon
Marketing & Development
Warwick, Rhode Island, United States
+14016547118
jvinalon@uri.edu
www.linkedin.com/in/jennifer-vinalon-7774a17
jvinalon.wixsite.com/websit
•Studied analytics in Google Search Console, identified low-performing content, and recommended solutions that improved content performance by an average of 26%
November 2021-February 2023
Marketing & Development
Amenity Aid
Warwick, Rhode Island, United States
•Coordinated and improved social media efforts across Instagram, Facebook, LinkedIn, Twitter
•Developed robust email campaigns based on donor interaction
•Performed A/B subject line testing which improved the reach rate of our donors by 20%
•Assisted with overseeing social media campaign launch resulting in revenue of over $5K for annual charity event
Jennifer Vinalon
Marketing & Development
Warwick, Rhode Island, United States
+14016547118
jvinalon@uri.edu
www.linkedin.com/in/jennifer-vinalon-7774a17
jvinalon.wixsite.com/websit
•Draft and edit marketing content including email newsletters
•Automated marketing reporting using Keela and Google Sheets, saving approximately 3 hours of manual work
•Help with planning and executing special events
•Responsible for content creation for social media, emails, marketing collateral, fundraising materials
•Assist with general office administration
2018-2022
Compliance Officer
CITIZENS BANK
United States
< >Represent CFG as a single point of contact to the customer regarding SCRA and MLA aspects of the customer relationship.Coordinate and walk customers through all applicable aspects of SCRA and MLA with respect to the customer's relationship with the Bank. Ensure communication, both verbal and written, are timely, comprehensive, and coordinated.Develop PowerPoint and other forms of media to create training modules within the team.Provide excellent service and attention to clients through phone conversations.2014-2017
Quality Assurance Advocate
CITIZENS BANK United States
< >Conducted interviews and hiring contractors for peak season, cross trained contractors and provided leadership skills.Improved customer satisfaction by finding creative solutions to problems.Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.2009-2014
Sr. Quality Assurance Advocate II
CITIZENS BANK
United States
< >Monitored and evaluated Debt Management, Mortgage, and Fraud Operations colleaguesTrained colleagues across multiple sites (RI/VA/CT/PA)Facilitated customer experience calibration meetingsDeveloped and implemented behavioral interview workshops2018-2021
Bachelor of Arts in Communication
University of Rhode Island
United States
University of Rhode IslandMay 2021 Bachelor of Arts in Communication
SKILLS
Marketing Content Creation Public Relations Fundraising Advertising Marketing Collateral
Digital Campaign Digital Marketing Content Development Office Administration Social Justice SharePoint
Constant Contact Keela Hootsuite Customer Service
Link Tree Google Business Profiles Social Media Advocacy Photography Production Schedule
Employee Engagement Networking WordPress Creative Writing Loomly Microsoft Office
Microsoft PowerPoint Nonprofit Marketing
HONORS & AWARDS
Recipient of Dean's list in 2019-2021 (URI)
Keynote speaker at University of Rhode Island 2021 Commencement
Participant in URI commercial filming and testimonial photo shoots
Leader of social innovation within department (Citizens)
Volunteer advocate for outreach programs: Amenity Aid, Amos House, Save the Bay, Angels Giving Back, Rhode Island
Food Bank and R.I. Veterans Networking Group, Amenity Aid
Member of Narragansett Bay, Save the Bay
LANGUAGES
English – Proficient; Tagalog - Intermediate
WORK AUTHORIZATION
I am authorized to work in the following countries:
• United States
REFERENCES:
Jane Fusco, Director of Marketing/Communications, URI.
(401) 277-5171
Jeff Johnson, Student Affairs/Veterans Affairs Advising, URI.
(401) 277-5188
Jonathan Kroll, Lecturer, Professional Leadership Studies, URI.
(609) 915-4115